Author Archives: joannamelissa

In today’s world, marketers pick and choose from a variety of different metrics that align with their objectives. According to Frost & Strauss (2014)“ web analytics and many other techniques allow marketers to keep track of every mouse click and use it to improve strategy, efficiency and effectiveness” (p. 6). I analyzed Adidas.com web performanceContinue reading “Adidas Blog Post #4”

a. Lately, “Adidas has become a leader in leveraging digital channels to promote and sell their products” as part of their marketing strategy (Calderon, 2018). Adidas believes the customer is above all and as a result tailors its content by buyer.  According to Calderon (2018), “the company understands that online messaging can be tailored toContinue reading “Adidas Blog Post #3”

a) Adidas meets demand from its digitally driven audience by depending on data analytics (Ramsenthaler, 2018).  Twitter (Gilliland, 2017). ‘Adidas Confirmed’ app (Gilliland, 2017). Instagram (Joseph, 2019).  ‘All day app’ (Beer, 2017). Partnerships with Instagram influencers (Calderon, 2018). Exasol (Underwood, n.d.).  b)       Innovation, customization and brand status are the three main value propositions offered byContinue reading “Adidas Blog Post #2”

a. Adidas is a sportswear corporation founded by a German entrepreneur. The three striped company’s name is derived from the founders name, Adolf Dassler. Adi is short for Adolf and Das comes from Dassler. Though, Adidas is also an acronym for “All Day I Dream About Sports” (Adidas, n.d).  Adolf was motivated to provide athletesContinue reading “Adidas-Blog Post #1”